By Alejandro Souza (September 2023)

The vas majority of us founders suffer or have suffered from the impostor syndrome.

The vast majority of us never want to suffer from it again. Living in doubt, thinking your success is a fraud, and being haunted by the paranoia that sooner or later you will be found out is horrible.

And paralyzing.

And that’s definitely no way to build your existential unicorn.

Even if you do build it, you won't enjoy it because guilt, doubt, and the worry that everything is a fraud will suffocate you.

What a nightmarish prison.

The good thing is, I discovered a cure.

The wonderful thing is, you find it on the inside, not on the outside.

The extraordinary thing is that it's much simpler than I could have ever imagined.

Understanding it, that is. Applying it is always more challenging.

But every good transformation starts with hacking yourself, changing your inner dialogue, and writing a new narrative.

The first step to cure yourself of the impostor syndrome is to understand why you have it.

If you want a scientific and psychological interpretation of the phenomenon, there is more than enough information and research available to you.

Today, I'm going to explore both the cause and the cure from an existential perspective.