Position Overview:

Landa is seeking a results-oriented and analytical Fractional Head of Growth to play a key role in escalating our B2C & B2B top of the funnel strategies. The ideal candidate is an individual who not only excels in data-driven problem-solving but also demonstrates a robust capacity for continuous learning, coupled with a keen knack for identifying growth opportunities. This role requires a strategic thinker who can collaborate cross-functionally to drive revenue growth and enhance our market presence.

Salary Expectation:

400-600 US$ monthly

Key Responsibilities:

• Identify target markets, customer segments, and growth opportunities.
• Conduct thorough market research and competitive analysis to shape the development of a user acquisition strategy for the B2C segment and a sales strategy for the B2B segment.
• Create & optimize lead generation campaigns for both B2C & B2B
• Conduct sales outreach to our ICP in Landa through multiple channels: Email, Linkedin, Whatsapp
• Analyze sales data to identify trends, patterns, and areas for improvement in the sales funnels.
• Develop and implement strategies to optimize lead generation, lead qualification, and conversion rates.
• Utilize data and insights to refine pricing strategies and packaging options.
• Create and maintain sales forecasting models to inform decision-making and resource allocation.
• Monitor key performance indicators (KPIs) and provide regular reports on sales performance and growth initiatives.
• Collaborate with our leadership and customer success teams to align sales strategies with customer needs and feedback.
• Stay updated on industry trends, emerging technologies, and best practices in B2C & B2B sales.

Requirements:

• Past experience in a Growth-related role in a high-growth startup. Bonus: Hybrid, B2C/B2B models
• Strong written and verbal communication skills in English and Spanish